The data driven digital future of Tour de France coverage

This year's Tour de France was not only viewed by millions on TV, but the riders' every move was tracked and analysed thanks to technology. Here, Brett Dawson, the CEO of Dimension Data, the technology partner of the Tour de France, gives a good overview of what's coming to our first and second screens.

The pack rides in front of the Arc de Triomphe on the Champs Elysees avenue in Paris during the twenty-first and last stage of the 102nd edition of the Tour de France cycling race on July 26, 2015, between Sevres and Paris (Getty) Source: Getty Images