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And while there were concerns pre-tournament about the conditions, the weather has proven to be a non-issue.
"The climate has not been mentioned," SBS World Cup commentator Martin Tyler said.
"I think they haven't had enough credit for the air conditioning, we've had all this time added on and you'd think it would be for water breaks but it's not been that."
The desire from FIFA officials, led by FIFA Referee Committee Chairman Pierluigi Collina, to increase time added on in matches has been a major talking point at this World Cup so far.
England's match against Iran had 24 minutes of time added on overall, and so far in this tournament the average match length is four minutes longer than that of the average Premier League game.
The push is for fans to be given as much 'ball in play' as possible each match, which means time lost to injuries, substitutions (of which there are now five per side, per match), VAR reviews and time-wasting are all added on to the second.
"I think it's absolutely right to consider the fans foremost," Tyler said. "The players have to understand that."
England and Spain laid down markers with thumping wins in the first week, 6-2 and 7-0 respectively, while the shock defeats of Argentina by Saudi Arabia, and Germany by Japan, will go down as two of the great World Cup upsets.
"There's no question we've been blessed to be at two of the most outstanding games in World Cup history, really, not just this tournament, in terms of upsets," Tyler explained.
"It's quite clear in Germany the World Cup isn't viewed with much sympathy or support.
"I would be surprised if it had any impact on how they played in the second half though."
The first week culminated with Portugal beating Ghana 3-2, and Brazil, the tournament favourites, showing their class in a 2-0 win against Serbia last night.
Cristiano Ronaldo's penalty made him the first player to score at five men's World Cups, and came only days after his acrimonious departure from Manchester United.
"Durability has always been one of his strong points, as well as just sheer ability" Tyler said.
"It's so typical of him to find a response to the circumstances he found himself in coming to the tournament.
"He will have been very, very happy with that. Cristiano knows how to steal the show, and he hasn't lost that touch."
Brazil's win was marred by an injury to Neymar, who was taken off with 10 minutes to go after a number of heavy challenges.
Nevertheless, the Selecao's embarrassment of riches in attack was on show at the Lusail Stadium against Serbia, especially in a second half lit up by Richarlison's wonderful goal.
"He had to work so hard to get anywhere near a football club, let alone become a player a football club could develop," Tyler said. "He's never forgotten that.
"He'll find a way to score a goal, there's no way you'd score from that position, but he did."
So far, this World Cup has certainly delivered on predictions of unpredictability.
It's unfolding at breakneck pace and, already, we are on the verge of sides playing must-win matches as they stare down the barrel of early elimination, starting today with the host nation Qatar against Senegal.
"We're dissecting the first few days, but where it goes from here is going to be fascinating as well," Tyler added.
"I would say definitely, don't stray too far from your TV."
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