• 'FOREVER 21' flagship store on Pitt Street in Sydney. (Getty Images )
Social media users were critical of the US clothing company pushing diet bars on their largely young female clientele, and fuelling unhealthy body image.
By
SBS staff writers

24 Jul 2019 - 10:41 AM  UPDATED 24 Jul 2019 - 10:41 AM

Just when you thought you had escaped the rude sales lady throwing shade, Forever 21 has made even online shopping a fraught experience.

According to Buzzfeed, American customers have reported getting Atkins diet bars with online purchases.

Plus-size customers initially thought the bars were targeted at them. 

"It was very insulting, and honestly I like shopping at Forever 21 — but I don’t feel comfortable buying clothes from a company that thinks I shouldn’t be the size that I am."

"It's upsetting, and I feel like a lot of people are disappointed in them as a fashion outlet that they rely on," said Garcia.

"They should acknowledge that what they did was wrong."

Social media users were critical of the clothing company pushing diet bars on their largely young female clientele, and fuelling unhealthy body image.  

Forever 21 has apologised and said the promo went to all customers, it was ill-conceived. 

"From time to time, Forever 21 surprises our customers with free test products from third parties in their e-commerce orders. The freebie items in question were included in all online orders, across all sizes and categories, for a limited time and have since been removed," the company told BuzzFeed News.

"This was an oversight on our part and we sincerely apologize for any offense this may have caused to our customers, as this was not our intention in any way.”

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