It could be the end of a particularly unpleasant era - and all thanks to the latest iPhone iOS update.
We are, of course, talking about the age of the unsolicited dick pic.
Social media was abuzz yesterday after photos were shared of iPhone's new measuring app in action. But what is this strange new measuring app, you ask?
Well, it's a program made available with iPhone's iOS 12 update which superimposes a literal measuring tape against any object you point your iPhone's camera at, instantly informing you of its size.
Naturally, it wasn't long before social media users were dreaming up potential uses for the new technology - namely, as a way of discouraging unwanted dick pics from overzealous male suitors.
"Now that iOS 12 is out I will only accept dick pics in the form of a measure app screenshot," one iPhone user wrote on Twitter.
"Unintended benefit of new iOS 12: dramatic decrease in dick pics once women begin to insist that men use Measure app to overlay actual size," tweeted another.
While technology website Gizmodo has already called the app's capabilities into question, others expressed fear that the app could have negative consequences, further perpetuating the stigma surrounding the size of a man's penis.
"So much of online life forces us to construct an approximate version of ourselves," Mathew Rodriguez wrote for LGBTIQ+ website INTO. "We’re trusting technology that may not even work to tell us how our bodies will respond to something rather than trusting our own bodies."
Still, others insist the app could be used for the powers of good and assist in combating unwanted attention.
"It [the sending of dick pics] is a growing problem but there isn't much data about the prevalence of this phenomenon," Dr Nicola Henry, a senior lecturer in crime, justice and legal studies at La Trobe University, told ABC last year.
She continued: "In some cases, people are doing it as a form of sexual harassment; they are deliberately trying to harass and intimidate another person.
"I think it's an issue that needs more attention."