All proceeds from the line will go towards advocacy groups.
Samuel Leighton-Dore

16 Feb 2018 - 9:30 AM  UPDATED 16 Feb 2018 - 9:30 AM

One year after launching their inclusive Valentine's Day campaign, Lush Cosmetics have announced a new line of product to support transgender rights in the United States and Canada.

All proceeds from the line, named “Trans Rights Are Human Rights,” will go towards advocacy groups including the National Center for Transgender Equality and the Canadian Centre for Gender and Sexual Diversity.

As part of the campaign, almost 5,000 Lush employees were given extensive training on trans issues, Lush campaign specialist Carleen Pickard said in an interview with Glossy.

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“The call for this campaign really came from our staff,” Pickard said. “So many of them, or their coworkers or friends, are trans or non-binary, so we want to support them, but also teach cisgender people how they can be good allies to this group.”

The American Lush website has also been updated with a list of helpful resources, including a guide to respectful language.