Millions of adoring fans await her next movie. Advertisers can't get enough. That's life for Wangaratta-born Anne Curtis when she's in the Philippines, but there is calm on a quick escape to Melbourne. Does she still call Australia home?

Published April 5, 2017. Reading time: 11 mins

Words by Margaret Simons
Photography by Dave Tacon

Anne Curtis would be a strong contender for the most famous Australian you have never heard of.
Coming home to Melbourne last Christmas to visit her family, she had the rare luxury of visiting a shopping mall without causing a security problem, and going for a run without being stopped by her fans. “It’s refreshing,” she says about her lack of fame in the country of her birth.
But in the Philippines, Curtis’s face looms over Manila on billboards advertising everything from cosmetics, Listerine, clothing and, until recently, San Miguel beer – an endorsement contract she gave up in order to take a role as a celebrity ambassador for UNICEF (the international charity sees alcohol promotion as inconsistent with its mission).
She has 8.5 million followers on Twitter, and has been ranked number 17 on a Filipino magazine list of the 100 sexiest women in the world. She has also won numerous national acting awards.

Catch up with Anne Curtis on the set of her new movie.

Just about any Filipino can engage in a discussion about her latest film, whether or not she should sing (nobody pretends it is her strength), her role in the daytime television variety show It’s Showtime and her recently announced engagement to restaurateur and food blogger boyfriend Erwan Heussaff. A video of the proposal was posted to YouTube – and tweeted, of course.
Then there is the gossip about her vigorous training regime for her next movie role, and her younger sister Jasmine – also born and brought up in Australia – who is beginning to build her own name and reputation, acting in independent films.
In a country of more than 100 million, 31-year-old Anne Curtis has name recognition at least the equivalent of Kylie Minogue in Australia at the height of her career.
Her agent, Warren Dimen of the Viva Modelling Agency, says Curtis is the leading Filipino celebrity of her generation. He says this is largely because of her dedication to hard work. “If she has to finish on a film set at 7 in the morning and report for the noontime show at 11 o’clock in the morning, she does that.”
Another factor, Curtis and Dimen both acknowledge, is that there is a “thing” in the Philippines for what she calls “halfies” – the offspring of western fathers and Filipino mothers.
Dimen attributes the large number of “halfie” celebrities to Philippines history of being repeatedly colonised – first by the Spanish and then by the USA.
“The blending of identity has become part of our culture. It seems natural. And people think, rightly or wrongly, that a Filipino and a westerner are more likely to produce beautiful children,” he says.
Curtis was born in the Victorian country town of Wangaratta and raised in Yarrawonga, the daughter of local lawyer James Curtis-Smith and his second wife, Filipino Carmencita Ojales. The couple met when Curtis-Smith was on a business trip to the Philippines.
Curtis-Smith says he was at a conference in Thailand on international insurance, came to Manila for a break afterwards and “the waitress at hotel I was staying at was particularly attractive and one thing led to another.”


Anne Curtis with her father James Curtis-Smith (Photo: Instagram).

Curtis (right) with her mother Carmencita Ojales (Photo: Instagram).

Curtis already had five children by his first Australian wife. He went on to have four more by Anne’s mother. After they divorced he married another Filipina and adopted two of her children and fathered another. The eldest of his children is 47, and the youngest is eight.
His youngest daughter died a few years ago at the age of just four months. The remaining 11 siblings, scattered across the world, run an internet chatroom called the CurtisSmithies.
Anne Curtis (she has dropped the “Smith” from her name) had what she describes as a typical rural Australian childhood – riding her bike to and from school and coming home to watch the soapie Home and Away.
“I suppose like most kids I dreamed that one day I may get a role in it, but I can’t say I ever really thought I’d be an actress.”
Her family visited the Philippines regularly. When she was twelve, they were eating in a Manila fast food restaurant when she was spotted by a talent scout and offered a role in a pageant.
Her father was against the idea, but her mother, who had worked as an extra in Filipino films, encouraged it. “I am basically living out my mother’s dream,” says Curtis.
Together, mother and daughter went behind Curtis-Smith’s back to enrol Anne in the pageant, and then sign up with an agency that offered her roles in advertisements.
This led to her first film role as Princess Dahlia in the 1997 fantasy cult classic Magic Kingdom, produced by Viva Films. Curtis could not speak Tagalog, and her voice had to be dubbed.
From there, her career took off. She moved to Manila with her mother, leaving the rest of the family behind in Yarrawonga.
The culture shock was enormous. “ I missed my friends. I missed being able to ride a bike to school and all these things. But it was also lot of fun. There was a whole different world and I was enjoying it.”

She voted for the first time in the Philippines election that brought President Duterte to power.

She was under great pressure to learn Tagalog. “My agency would really really push me. They would say ‘she has to have a role where she is the daughter of the janitor and you still have an Australian-Filipino accent. It just won’t work.’ She tended to be typecast as the American cousin or the exotic friend but “I just really kept on learning and talking no matter how odd it sounded and finally, one day I was fluent.”
She continued her education initially at a conservative Catholic private school, but had to stop when she was told that her acting career was not allowed. She switched to home study and then to a public school before enrolling in a college that supported her performing career.
Since her start at the age of twelve, Curtis has had at least one movie out each year – a total of 24 – as well as numerous television roles and in recent years, three albums.
In recent years, Curtis has become increasingly involved in charitable work. She began by building school classrooms after finding out most public schools in the Philippines are so overcrowded that teaching is done in two shifts a day, with children as young as five starting school at 3pm and working through into the evening.
Last year, she became a celebrity ambassador for UNICEF mobilising support and money for the most vulnerable children and families, those living in abject poverty.
And early this year she released a book, Anita the Duckling Diva, as a fundraiser for UNICEF. The book, written with the help of established children’s author Augie Rivera, is about a duckling, bullied by her friends when she tries to sing in front of an audience.
This touches on the most controversial aspect of Curtis’s otherwise stellar career – her singing. She has released three albums which have been best sellers, and frequently sings on stage and on It's Showtime. Though she admits: “I love to sing, but I can’t sing.”

“Even if I’m not good at it, I still pursued my dream…. I think I have improved a little bit.”

“I thought my followers would be able to relate to Anita the Duckling Diva, because even if I’m not good at it, I still pursued my dream…. I think I have improved a little bit. I did have to take some lessons. I think I’ve improved a lot.”
Not everyone agrees. The comments on social media about her voice are scathing.

ASKED WHETHER SHE feels Filipino or Australian, Curtis said she is a perfect blend – half and half. In news likely to break hearts among her Filipino fans, she says that when she marries and has children, she would like to raise them in Australia.
And is this likely to happen soon?
Despite the very public proposal from Heussaff, no date for the wedding has been set.
She has clearly made some tentative plans, however. When she was last in Richmond, she thought that her husband’s style of Asian restaurant would fit well in the Melbourne suburb of Richmond. “I think he could do something there. I’d make him find something to do.”
In the meantime, on her latest visit to Melbourne, she planned to splurge on Australian food – she misses pies with sauce, roast lamb and Tim Tams. Curtis acknowledges that coming home to live in Australia would be almost like a fairy tale in reverse. Yet she likes the idea of auditioning for Australian roles.
“I don’t know if I’ve got the confidence to try and break into the industry in Australia, but then why not? Maybe Home and Away at last?”
