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Dove's latest ad campaign features a transgender mother

“There’s no one right way to do it all.”

Dove ad
Source: YouTube

1 min read

Published

By Stephanie Marie Anderson


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Dove's latest ad campaign is all about motherhood, depicting that there's not one way to be a mother.

The #RealMoms campaign features Shea, a trans woman, who is raising her son with her female partner.

“We are both his biological parents,” Shea says. “You get people who say, ‘What do you mean you’re the mom?’ We’re like, ‘Yep, we’re both going to be moms.’”

“There’s no one right way to do it all,” she concludes.

The ad has received a mixed reaction online. While many have praised the ad for its inclusivity and diversity, others have said that they're going to boycott all Unilever products forever.