In Mexico, chanting the word 'puto' is incredibly common at football games - particularly when a goalkeeper takes a goal kick.
As a noun, the term is used for a male sex worker, but as slang, it's commonly used as a slur against gay men - 'puto' is a common Spanish translation for the homophobic slur, 'f****t'.
Understandably, the teams aren't thrilled about this, and neither are league management - they're begun to issue punishments on the teams themselves, if fans continue to use the chant at games.
So, top-level Mexican team from San Nicolás, Tigres UANL, have decided to try using incentives to make the much-needed change.
The official team account tweeted that for every game where 'tigres' is chanted in place of the slur each time the goalkeeper punts the ball, the team pay for renovations at one local school.
[Translation: Tigres will restore one school for each match in which "Tigers" is shouted at all the goal kicks/clearances #ForABetterFuture #ShoutTigers].
Both Fédération Internationale de Football Association (FIFA) and the Mexican Football Federation (FMF) have both asked fans to stop using the chant, with FIFA fining and imposing stadium bans on several Latin American national teams.
FIFA has fined Tigres UANL eight times so far, because their fans continue to use the chant.
Last month, the FMF released a statement urging the team's supporters to stop, threatening "serious" consequences.
"As you know, FIFA is very serious about the chanting that we do when the goalkeeper takes a kick, and the possible sanctions are serious.
"Our efforts on the pitch will come to nothing if, because of this (behaviour), we lose the match, the game is suspended or you are expelled from the stadium.
"We lose, you lose, everyone loses."
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