UK department store John Lewis has embraced gender-neutral children's clothing, becoming the first UK retailer to remove 'boys' and girls' labels from its clothing.
John Lewis children's clothing will now say 'Girls & Boys' or 'Boys & Girls' on all clothing from 0-14 years.
The store has also ditched separate sections for boys and girls in its stores.
School uniforms are still in gender categories for now, but this is expected to change soon, the Telegraph reports.
Floral dresses and skirts are no longer designated as girls clothes, but instead feature unisex labels, and a newly released line includes a line of dresses, jumpers and trousers with dinosaur, spaceship and toy soldier prints.
"We do not want to reinforce gender stereotypes within our John Lewis collections and instead we want to provide greater choice and variety to our customers, so that the parent or child can choose what they would like to wear," says Caroline Bettis, head of childrenswears at John Lewis.
The John Lewis website is still divided into girls and boys sections, but this is currently under review.
The move has been welcomed by campaign group Let Clothes be Clothes, which is against gender stereotyping in children's clothing, which called it "fantastic news".
The move has been been accused of taking political correctness too far, but many of social media have been applauding the change.
