SBS On Demand’s new Hub is entirely bold and unmistakably SBS

The We Go There Hub brings together over 300 titles across 20 signature genres in the only place to view the full 60 second version of the cheeky new SBS ad.

The We Go There collection on SBS On Demand. Credit: michael malherbe

From today, SBS On Demand is turning up the volume on fearless storytelling with the launch of the We Go There Hub - a curated collection embodying the bold spirit of SBS’s latest brand campaign.

This new hub is a deep dive into the content that sets SBS apart - programs which challenge, provoke, and entertain, alongside the exclusive, full-length, M-rated version of the We Go There film, available only on SBS.

The We Go There spirit leans into SBS’s long-standing reputation as the home of daring, unexpected programming, cheekily nodding to its “Sex Before Soccer” nickname while showcasing the network’s commitment to boundary-pushing storytelling.

From award-winning dramas and investigative documentaries to fearless news reporting, fierce sporting moments and the vital, authentic voices of NITV, the We Go There Hub celebrates SBS’s unflinching dedication to reflecting the world as it really is.

It’s about sparking curiosity, challenging preconceptions, and reminding audiences that SBS is a place for bold ideas, untold stories and the unexpected.

Regular and occasional SBS viewers know the network can be deadly serious as well as serious about having fun.

L-R: Wisting (Nordic Noir), Showgirls (World's Most Controversial Movies), True Colours (SBS Hits) and 99 Moons (Get A Room).

Here is a sample of the some of the 20 custom-themed shelves and more than 300 titles available in the We Go There Hub:

SBS Hits - Eurovision 2025, The Handmaid’s Tale S6, South Park S1-15, Rogue Heroes, True Colours, The Cook Up with Adam Liaw.

SBS Originals – The Hospital: In the Deep End, Alone Australia, Ray Martin: The Last Goodbye, The Mission, Four Years Later

NITV Originals - NITV News, The Point, Living Black, The Australian Wars, Our Law.

Sex Before Soccer – Sexual Healing, Easy Love, Sex War Robots, Love & Sex in India.

Nordic Noir – The Valhalla Murders, The Darkness, Face to Face, Icebreaker, Those Who Kill.

Nordic Not Noir – Faithless, In the Name of Love, Call Me Dad, Scenes After Marriage.

Noir not Nordic – The Turkish Detective, Bosch, Virdee, The Gone, Juliet.

Not Nordic Nor Noir – The Office (Saudi Arabia), Mussolini: Son of the Century, Blind, The Stroke, Paris etc.

World’s Most Controversial Movies – Benedetta, Triangle of Sadness, Bonnie and Clyde, Bandit Queen.

Location, Location, Degustation – Stanley Tucci: Searching Italy, Billy and Dom Eat the World, Master of Savours, Eva Longoria: Searching for Mexico.

The Feed Short Docs – Squatters, Vegan Vigilantes, The Dark Side of Incels, The Feed.

SBS Digital Originals – Appetite, Latecomers, A Beginner’s Guide to Grief, Robbie Hood.

Current Affairs – Uninsurable (Insight), America’s Gay Rodeo (Dateline), Pat Turner – Keep Fighting (Living Black), Taiwan’s Dementia Village (Dateline), Escaping Reality (Insight).

The We Go There Hub lives on SBS On Demand – home to more than 15,000 hours of distinctive Australian and global content, all available to stream free.