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MUJI store in China (Muji)

Japanese retail chain Muji's removal of the wuyinliangpin characters from trademarks on some of its products after it lost a lawsuit to a Beijing-based company. Ivan has invited Dr. Wei Li from Sydney University Business School to help us to understand the lawsuit in details, and look into what Australian business owners should be aware when extending their business to China.

 

By
Ivan Leung
Presented by
Ivan Leung
Published on
Friday, November 2, 2018 - 14:18
File size
17.36 MB
Duration
9 min 29 sec