Read WPP AUNZ's full research paper as follows:
Listen to the full interview with Rose Herceg, WPP's Chief Strategy Officer here:
Secrets and Lies about Australia:
"What we say is different from what we think when it comes to Australian identity and as a nation. There is more than unite Australians than divide us. Two-third of Australians or over 70 percents says the best about Australia is multiculturalism and its internationalist. I think Australia is one of the most multiculturalised societies in the world.”
"Migrants are hungrier for success and better living standard and are more likely to start their own businesses, therefore, governments and corporations should create a social safety net to give them the best opportunity to have the best chance of making a living and to have their business ideas flourished in Australia."
Languages are the mirror to our world-Secrets and Lies -WPP AUNZ Source: WPP AUNZ
“Research shows the hardest workers tend to come from multicultural communities in Australia.”
“Migrants are part of Australian communities but integration into Australian society is an ongoing process, so we should support their ideas so they can flourish and so we can connect with them and use their cultural differences to create industries or businesses. Every business can target every single Australian group in its own language, culture, and customs.”
“We are not born equal, we are all the consequences of the products of our upbringing and our culture, but I think this country is still equal enough, that if anybody does believe in hard work and if anybody believes in taking a risk, they will be rewarded to some degree.”
“If we look at some of the biggest success stories, migrants come with absolutely nothing, no education, no money, they have a very tricky backgrounds and I think there should be a social safety net to help anybody coming to Australia to give them the best opportunity to have a chance or chances to make a life or to succeed here.”
