Almost a decade and a half after starting as an intern at Vogue India, Megha Kapoor moved from Australia to return and spearhead the magazine in 2021, resetting the way we look at the media masthead in a role she concluded in 2023.
Born in India, raised in New Zealand, and having spent much of her life in Australia, Megha has an extensive portfolio in fashion, including her work at Oyster Magazine and the founding of her own luxury magazine, INPRINT.
Bringing a rich tapestry of cultural experiences to her work and this conversation, Megha walks us through what it takes to make a cover for Vogue, the shared responsibility of editors to break archaic beauty standards, and her own desire to tell a story in such a way that it fosters dialogue, especially in a digital world rife with sponsored content.
Most credits in any mainstream magazine are paid for. I think one of the things that I've really noticed, particularly in fashion media, [is that] it's become a B2B conversation. In that need to try and find ways to stay afloat, we're forgetting about the end user: the audience. I think we really need to consider that again.Megha Kapoor on the need for audience-focused content [quote abridged for brevity]
Megha joins Dilpreet Kaur Taggar in our Sydney studios to dive into the evolving future of fashion journalism, examine whether spectacles like the Ambani wedding truly capture the essence of Indian fashion, and reflect on why we need to shift from Western validation to cultivating and championing our own stories.
Tap the audio player to listen to the full interview.
The photo of Megha Kapoor used in our header graphic is courtesy of Bowen Aricò.
SBS Spice breaks new ground with English-language content for young South Asians in Australia by exploring what makes us tick or ick. Find us on your podcast apps such as the SBS Audio app, Apple Podcasts, Spotify, or LiSTNR and follow us on Instagram @SBSSpice.
