Coming Up Fri 1:00 PM  AEDT
Coming Up Live in 
Live
NITV Radio

Nancy Bamaga on how to navigate a pandemic in a very competitive industry

Nancy Bamaga - Owner Bamaga Productions Source: Supplied

Working closely with communities, collaborating with business partners and networking with other Black entrepreneurs has helped Nancy Bamaga turnaround her business during the pandemic.

Talking to NITV Radio, Nancy Bamaga revealed that the outlook for 2020 looked bright for Bamaga Productions and Consultancy then the pandemic struck.

At the onset of the coronavirus crisis in February, all major events planned for the rest of the year got instantly cancelled and she had to react quickly lest her business disappear. “If I don’t generate any income it then affects my ability to support my family,” Nancy Bamaga reflected.

She quickly adopted new technologies, staging online events and gaining new business opportunities.

Nancy Bamaga says that having a responsive business partner utilising her extensive network within the Indigenous business community was crucial to turning the situation around.

Her business has now landed major contracts with the Opera House and staging events across Queensland from Brisbane to Cape York in Far North Queensland.

Nancy Bamaga also said that one of the major obstacles that she encountered while rebuilding her business is the lack of reliable internet connectivity in many communities, especially in remote areas, where many of her clients live.

Hailing from a community development background Instead of seeing just a challenge in the poor internet connectivity, Nancy Bamaga also identified a potential business opportunity. 

“How do we then work with them in terms of community development perspective to empower communities and giving them the opportunities to engage on that platform; and building our industry in that area around technology and innovation?”

“We need more of our young people to be in those locations and make sure that we can compete on that level and be able to deliver and give results to our clients.”

Nancy Bamaga also revealed that the need do react quickly and appropriately was dictated by imperatives in her industry, having to compete with other businesses especially non-Indigenous businesses.

Coming up next

# TITLE RELEASED TIME MORE
Nancy Bamaga on how to navigate a pandemic in a very competitive industry 29/09/2020 11:39 ...
Daily COVID-19 Update 21 October 2021: NSW and Victoria 21/10/2021 02:28 ...
Daily COVID-19 Update 20 October 2021: NSW and Victoria 20/10/2021 02:12 ...
Daily COVID-19 Update 19 October 2021: NSW and Victoria 19/10/2021 02:25 ...
Daily COVID-19 Update 18 October 2021: NSW and Victoria 18/10/2021 02:40 ...
Victorians encouraged to talk to each other about the effects of gambling on wellbeing 18/10/2021 14:53 ...
Science & Technology – Episode 42 18/10/2021 09:23 ...
Daily COVID-19 Update 15 October 2021: NSW and Victoria 15/10/2021 02:47 ...
The NITV Podcast - State violence against Indigenous women and femicide 14/10/2021 15:52 ...
Daily COVID-19 Update 14 October 2021: NSW and Victoria 14/10/2021 02:44 ...
View More