Why being a celebrity isn't enough during the 2025 mid-term elections?

Many Filipinos were surprised with the 2025 electoral results. Many celebrities and famous personalities failed in their electoral bid during the 2025 mid-term elections. A Filipino-Australian digital and social media expert explains.

'The landscape of consumption of information has changed, people are able to curate what they see or watch. Overseas voters share with their families their thoughts about candidates.' Earvin Charles Cabalquinto PhD, School of Media, Film and Journalism, Monash University Credit: Envato / Pressmaster

Key Points

• Digital platforms such as Facebook, TikTok and You Tube changed campaign strategies.
• Many candidates huminased their campaign by sharing their videos personally engaging or interacting with their constituents.
• The digital 'ecosytem' plays a significant role in the success or failure of a strategy or campaign.

LISTEN TO

Bakit di lahat ng sikat nahalal nitong 2025 mid-term elections?

SBS Filipino

11:20Filipino

Yung terminong bobotante ang botanteng Pilipino hindi siya maganda kasi parang tinatanggal mo ang kakayahang mamili ang botante. Nitong halalan, nagkaroon ng spark of hope, hindi na pwede ang pagpapa-cute lamang, marami ang sinsusuri kung ano ang pwedeng gawin ng kandidato o dalhin nito sa posisyon

Earvin Charles Calaquinto,PhD, School of Media, Arts and Journalism, Monash University

'Digital platforms have played a significant role and have been integrated into (electoral) campaigns, while voters have become more discerning with what they consume on digital platforms. The landscape of consumption has changed; they access content that will help them understand policies.' Earvin Charles Cabalquinto, PhD, School of Media, Film and Journalism, Monash University Credit: Envato/Farknot

ito yung sinsabi natin na 'ecosystem ng digital media'; hindi lamang yung politiko ang lalabas sa kanyang social media kukuha sila ng mga content creators na maraming followers at yung followers na iyon maniniwala sa endorsement

Earvin Charles Cabalquinto, PhD, School of Media, Film and Journalism, Monash University

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