May PERAan: From bedside to business - How a nurse’s motherly instinct sparked a sustainable connection

: Inspired by her child's anaphylactic allergy, former Queensland nurse Jill Iza Daub entered entrepreneurship in February 2023, selling BPA-free, recyclable bamboo cups designed for durability and safety.

Inspired by her child's anaphylactic allergy, former Queensland nurse Jill Iza Daub entered entrepreneurship in February 2023, selling BPA-free, recyclable bamboo cups designed for durability and safety. Credit: Supplied by Jill Iza Daub

Key Points

• Workforce Size: According to Statista, there are approximately 498,273 registered nurses and midwives in Australia, which represents 54.7% of all registered health practitioners.
• Minimal Investment: The initial investment in Daub's business 'Kokocino,' amounted to $3,000 AUD, which covered the fundamental research and product development phases.
• Strategic Marketing: By tapping into Australia's "babyccino" cafe culture, Daub marketed her cups to cafes as a tool for inclusivity- allowing mothers to create a shared, safe connection with their children during cafe visits.

Everything was new for me dahil nurse ang aking background. Pinakamahirap ang pagreresearch at pag-mamarket. Inaral ko lahat, katulong ang aking asawa.

Jill Iza Daub, Former nurse and entrepreneur

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