Sydneysider Lea Villanueva launched a children’s online clothing shop in July 2026 with the goal of promoting a deep connection to her Filipino roots.
Key Points
- To set up her online store, ‘By Lea,’ Villanueva raised an initial capital of $15,000 AUD to cover clothing samples, inventory, shipping fees, and public liability insurance. This amount did not include her ongoing monthly subscriptions for her website and workspace email.
- Villanueva aspires to partner with charities based in the Philippines to give back to the Filipino community.
- Based on data compiled from Statista and the Australia Post eCommerce Report, the Australian eCommerce market is valued at approximately AUD $64.5 billion. Online shopping now secures roughly 24% of all retail spend across the country.
This podcast is for general information only. For specific financial advice, you should consider seeking independent business, legal, financial, taxation or other advice to check how the information here relates to your unique circumstances.
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