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From housewife to property stylist: Meet the accidental entrepreneur with no business plan

Armed with a creative outlet but no formal strategy, Melburnian Jackie Climaco-Zulliger took a leap of faith in 2016, transitioning into staging properties after eight years at home.

Armed with a creative outlet but no formal strategy, Melburnian Jackie Climaco-Zulliger took a leap of faith in 2016, transitioning into staging properties after eight years at home. Credit: Surfcoast Property Stylist

Armed with a creative outlet but no formal strategy, Melburnian Jackie Climaco-Zulliger took a leap of faith in 2016, transitioning into staging properties after eight years at home - a pivot sparked by helping her husband successfully sell their own home.


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By Cristina Lazo

Source: SBS




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Armed with a creative outlet but no formal strategy, Melburnian Jackie Climaco-Zulliger took a leap of faith in 2016, transitioning into staging properties after eight years at home - a pivot sparked by helping her husband successfully sell their own home.


Key Points

  • Realestate.com.au data reveals that property styling is now a mainstream necessity rather than a luxury, with up to 75% of premium and inner-ring capital city listings professionally styled before sale.
  • With an initial capital outlay of $60,000 to $70,000 provided by her husband, Zulliger established 'Surf Coast Property Styling' to cater to homes across the  Bellarine, Geelong and Melbourne regions. This investment covered essential startup assets, including  furniture inventory, delivery vehicles, warehouse leasing, and employee wages.
  • To scale operations, Zulliger recently launched a secondary brand, 'Monhaus' designed to service Geelong, Melbourne and expanding markets beyond.
Dream big, start small, and don't underestimate where your idea will take you. If there's something you're passionate about, start where you can — start where you are.
Jackie Zulliger, Victoria-based Property Stylist

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