Is the 'Love the Philippines' campaign affected by the recent killing of an Australian couple in Tagaytay?

Philippine Tourism Official: Campaign Faces Minimal Impact Despite Tragic Incident Involving Australian Couple in Tagaytay

Melbourne tram with ‘Love the Philippines’ campaign ad. Credit: JC Decaux & DOT-Sydney

Key Points

• Based on a report from the Department of Tourism (DOT), the number of international tourist arrivals in the Philippines reached 1,227,816 from January to March 2024.
• According to Director Pura Molintas of DOT-Sydney, although some tourists from Australia have postponed their trips to the Philippines, overall, the crime at a Tagaytay hotel has not significantly affected tourism.
• Molintas stated that the department continues to work on promoting the 'Love the Philippines' campaign.
• Furthermore, Molintas noted that the status of the Philippines on the Australian government's Smart Traveller website remains unchanged at 'Exercise a high degree of caution.'

Philippine Tourism Attache’ to Australia Purificacion Molintas laid initial plans to boost tourism in the country.