'Keep your word': Filipino music agency owner in Australia on career longevity

king music agency.jpg

Sydneysider Rey Cruz started providing booking gigs for music artists while managing a full-time job as a trained guard at Sydney Trains. Credit: Supplied

Sydneysider Rey Cruz started providing booking gigs for music artists for minimal fee while helping venues to secure talents - a side hustle he started in June 2024 while managing a full-time job.


KEY POINTS
  • The Australian music industry contributed $8.78 billion AUD in revenue and generated $2.82 billion AUD in direct gross value added (GVA) to the Australian economy in 2023-24, according to Creative Australia which is the nation's principal arts investment and advisory body.
  • According to Cruz, he registered his business, 'King Music Agency,' with only $1,000 AUD, and it was strategically located in his garage.
  • One of the risks of this side hustle is when artists are a no-show at gigs, or when clients refuse to pay the agreed amount.
May PERAan' is SBS Filipino's podcast series which features practical, creative and effective ways to earn money.
Be professional. Be kind. Huwag ka tatapak ng tao dahil may balik yan.
Rey Cruz, Music agency owner
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