May PERAan: Pandemic bread shortage led to a thriving online bakery side hustle

With zero background in baking or cooking, Kate Samson, a full-time marketing manager for a cybersecurity company, researched how to bake to cater to her bread-loving sons when Canberra experienced a scarcity in bread during the pandemic.

Regular clients, whose feedback she values, are drawn to her "macaroons", "piaya" and artisanal bread such as her sourdough and cheese rolls.

KEY POINTS

• According to the Australian Taxation Office (ATO), there are approximately one million side hustlers.
• According to Kate Samson, a pre-order system which has a two-week lead time, lessens the risk for her online bakery as she is able to manage her inventory.
• Regular clients, whose feedback she values, are drawn to her "macarons", "piaya" and artisanal bread such as her sourdough and cheese rolls.

LISTEN TO

May PERAan: Pandemic bread shortage led to a thriving online bakery side hustle

SBS Filipino

10:51Filipino

Start somewhere, no matter how small. Kailangan may action. Market through your contacts. Leverage on your social media and ask the help of friends. From there, things will move and you can decide accordingly how you would want to leverage that movement.

Kate Samson, part-time online baker

Disclaimer: This podcast is for general information only. For specific financial advice, you should consider seeking independent business, legal, financial, taxation or other advice to check how the information here relates to your unique circumstances.

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