'Serving more than products': Filipino grocery in Northern Territory thrives as a community connection

Ana Santos, owner of Tindahang Pinoy Hub in Zuccoli, Northern Territory, shares her entrepreneurial journey from the Philippines to Australia. With Filipino migration to Darwin growing since 2008, Santos seized the opportunity to serve a rising demand for cultural goods.

Ana Santos, owner of Tindahang Pinoy Hub in Zuccoli, Northern Territory, shares her entrepreneurial journey from the Philippines to Australia. Credit: SBS Filipino

Key Points

• Filipino migration to Zuccoli increased around 2008, with many arriving on 457 and student visas before becoming permanent residents, creating demand for Filipino goods and services in the growing suburb.
• Though Ana Santos had prior business experience in the Philippines, she navigated Australia's systems from scratch. Assistance from NT Government programs and legal consultants helped her establish operations.
• Beyond just selling goods, Santos aims to provide value and community connection for Filipinos. With popular items like vinegar, sardines, and dried fish, and suppliers across Australia and the Philippines, she hopes to expand to other locations in future.

LISTEN TO

'Bukod sa produkto, ito'y serbisyo': Pinoy shop, sumasabay sa pagdami ng Filipino community sa Northern Territory

SBS Filipino

08:03Filipino

We are here not just to sell, but to give value and serve the Filipino community.

Ana Santos, Tindahang Pinoy Hub Owner

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