Growing up, the 'Tita' plays an important role in every Filipino's life.
Social media witnessed how our 'Titas' have evolved.
Highlights
- The term 'Tita' reflects the individual's social status.
- From being a conservative elder, the 'Tita' has evolved to a more vocal and liberal with their views and advice.
- The modern day 'Tita' is social media savvy.
'The Tita mentality has always been a part of the Filipino culture. However, it became a phenomenon through social media and as a result created an imagined community' Laurence Castillo, Lecturer, Humanities Department, UPLB.
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