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How to be successful on Youtube

Haylee Hutchings is a young bilingual Melburnian who has had quite some success on Youtube with her videos. She produces weekly clips in German and English. The student of linguistics has told SBS that her online audience shifts immediately when she changes languages.

Haylee und ihre Youtube-Videos
Haylee Hutchings Source: Haylee Hutchings

1 min read

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By Oliver Heuthe



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Haylee has had some great success with her video blogs. However, especially when mentioning the slightest criticism about her time in Germany, certain users became offensive and started attacking her personally.

On SBS, Haylee speaks about her most notorious video, which attracted around 450,000 views. However, she had to disable comments, due to the abuse she was getting from some German viewer's who took offense by her justified criticism, such as the limited opening hours on public holidays.

Haylee has many youtube subscribers with her makeup blog.
Haylee has many youtube subscribers with her makeup blog. Source: Haylee Hutchings

In this short interview, Haylee gives some tips on how to attract online audiences. Success on Youtube follows simple rules but also requires a certain bit of luck and expertise. 

One of Haylee's favourite topics on her Youtube channel is the right application of makeup. SBS host Oliver Heuthe couldn't help but ask a few beauty related questions. When does makeup turn into face painting?

 

 


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