Australia's Prime Minister: Clever marketing or already propaganda?

Prime Minister Scott Morrison is a marketing expert. The Liberal politician puts this to full use during his time in office: he crafts an image for himself as a good dad and "average Aussie" by setting up chicken coops and Christmas decorations and showing himself in shorts. My colleague Barbara Barkhausen was on the phone with me to discuss whether this is actually already propaganda.

Scott Morrisons Facebook Neujahrsgrüsse Source: Scott Morrison