"Anyone who curses every day while shaving... has never tried the BRAUN." The German company Braun used this slogan (in German: "Wer täglich beim Rasieren flucht . . . der hat noch nie den BRAUN versucht") to advertise their S50 electric dry shaver in 1953. Cost: DM 39.50. (For comparison: an Opel Olympia Rekord cost 6,410 DM at the time!) Now Braun is 100 years old. More on this milestone in a conversation with a Braun insider and long-standing friend of Australia in Kronberg im Taunus, Klaus Mellin.
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