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New Zealand: Don't travel under the social media influence!

Tourism NZ macht eine "no social media" Kampagne

Tourism NZ macht eine "no social media" Kampagne Source: Tourism New Zealand

New Zealand is fed up with Instagram posts that all look the same. In a new tourism campaign, the country is therefore asking people to stop traveling "under social influence". The only thing that's confusing is the date of the campaign: because New Zealand's borders will probably be closed until the end of the year due to the pandemic. My colleague Barbara Barkhausen is back on the phone with me to tell us a little more about the witty campaign.


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By Barbara Barkhausen ,, Trudi Latour

Source: SBS



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New Zealand is fed up with Instagram posts that all look the same. In a new tourism campaign, the country is therefore asking people to stop traveling "under social influence". The only thing that's confusing is the date of the campaign: because New Zealand's borders will probably be closed until the end of the year due to the pandemic. My colleague Barbara Barkhausen is back on the phone with me to tell us a little more about the witty campaign.



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