With the Black Forest, Lake Constance and Heidelberg Castle, Baden-Württemberg is an impressive federal state. Several years ago, The Länd wanted to show just that and launched one of Germany's most successful advertising campaigns. The stickers with the slogan “Nice here, but have you ever been to Baden-Württemberg?” were found everywhere, even on public buses in Berlin. Our reporter Kaspar spoke to those responsible and learned the story behind these stickers.
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