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The Länd: How an advertising campaign from Baden-Württemberg became a global success
For environmental reasons, the State Ministry of Baden-Württemberg recommends that the stickers should no longer be stuck on, but reused. Credit: Kaspar Visser
With the Black Forest, Lake Constance and Heidelberg Castle, Baden-Württemberg is an impressive federal state. Several years ago, The Länd wanted to show just that and launched one of Germany's most successful advertising campaigns. The stickers with the slogan “Nice here, but have you ever been to Baden-Württemberg?” were found everywhere, even on public buses in Berlin. Our reporter Kaspar spoke to those responsible and learned the story behind these stickers.
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