TripAdvisor: What happens when pilgrims post reviews

Associate Professor Tom van Laer from the Business School of Sydney University has studied a little-known side effect of pilgrimages. Namely why pilgrims who travel to the holy sites tend to post reviews on websites such as TripAdvisor which are grossly exaggerated compared to reviews by non-pilgrims. Why is this a problem? Tune in to find out more!

Her yıl yaklaşık 2 milyon Müslüman Kabe'ye gidiyor. Source: AFP

Gebürtiger Holländer und Co-Autor der internationalen Studie: Associate Professor of Narratology, Dr. Tom van Laer in Sydney (Sacha Ruland) Source: Sacha Ruland