The competition watchdog has launched an urgent investigation into Australia's honey industry, saying allegations of "fake" honey are "very concerning".
It follows a joint Fairfax/7.30 investigation in which Nuclear Magnetic Resonance (NMR) tests of honey at German laboratory QSI revealed almost half the samples were adulterated and unwittingly being sold as "pure" in Australia.
The Australian Competition and Consumer Commission's (ACCC) chief, Rod Sims told 7.30, "We had a team on it straight away".
"We had to pull them off other things they were doing," Mr Sims said.
QSI tested 28 jars of honey from supermarkets around Australia and found 12 contained adulterated honey.
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