Seriously, how do you pronounce that? Iordanes Spyridon Gogos

Behind the brand ‘Iordanes Spyridon Gogos’, is a creative force shaking up fashion. In this podcast episode, we visited fashion designer and artist Jordan Gogos at his studio, joined by Greek-Australian artist and collaborator George Raftopoulos. Jordan and George talk shop on their Australian Fashion Week collaboration and how their Greek-Australian roots fuel their art & design practice. From Graecian antiquity, to St. George’s horse and onto the 2025 AFW runway, this conversation traverses Greek paraphernalia, history and the delightful chaos of being a creative that feels both ancient and utterly now.

SYDNEY, AUSTRALIA - MAY 15: A model walks the runway during the Iordanes Spyridon Gogos show at Australian Fashion Week 2025 at Carriageworks on May 15, 2025 in Sydney, Australia. (Photo by James Gourley/Getty Images) Credit: James Gourley/Getty Images

Jordan Gogos' childhood home in Australia, where vibrant textiles and intricate embroidery adorned the walls, now serves as a wellspring for inspiration, resulting in pieces bursting with bold energy yet rooted in familiar forms and techniques.

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Seriously, how do you pronounce that? Iordanes Spyridon Gogos

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“The art that I produce was produced by them”, says Jordan, paying homage to the women before him who’d spend hours on the loom fabricating intricate textiles. "The brand is a vessel for showing these things", he adds.

SYDNEY, AUSTRALIA - MAY 15: A model walks the runway during the Iordanes Spyridon Gogos show at Australian Fashion Week 2025 at Carriageworks on May 15, 2025 in Sydney, Australia. (Photo by Brendon Thorne/Getty Images) Credit: Brendon Thorne/Getty Images

Known for disrupting traditional runway shows, Gogos has included individuals from diverse backgrounds in his presentations, blurring the lines between fashion insiders and the wider community.

As George Raftopoulos puts it, "That's the role of the designer and the artist. to bring people... who aren't necessarily aligned with that thinking; to bring them in."

“When I do a collaboration, I have to feel that resonance with the other person. That's what a collaboration is”, says George on their AFW collaboration..

SYDNEY, AUSTRALIA - MAY 15: A model walks the runway during the Iordanes Spyridon Gogos show at Australian Fashion Week 2025 at Carriageworks on May 15, 2025 in Sydney, Australia. (Photo by Brendon Thorne/Getty Images) Credit: Brendon Thorne/Getty Images

“Sometimes it's just powerful to come together, like even if the piece was not an outcome that was anticipated, the idea of a collaboration is sometimes more exciting than the actual work.”

SYDNEY, AUSTRALIA - MAY 15: A model walks the runway during the Iordanes Spyridon Gogos show at Australian Fashion Week 2025 at Carriageworks on May 15, 2025 in Sydney, Australia. (Photo by Jason McCawley/Getty Images) Credit: Jason McCawley/Getty Images