Eitan Drori in conversation in Hebrew with Yaacov Michlin, President and CEO of Yissum yissum.co.il . Yissum is the technology transfer company of the Hebrew University of Jerusalem. It is responsible for marketing the inventions and know-how in nano-technology, medicine, agriculture and nutrition, water and environmental technologies, computer science, homeland security and more, generated by the University's renowned researchers and students.
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