The American multinational technology company, IBM, has been replaced as the Australian Open’s digital innovation partner, ending a 20-year long relationship.
Indian technology giant Infosys has been signed up as Australian Open’s official digital innovation partner by Tennis Australia.
Infosys will now handle technology for the Australian Open for the next three years.
The partnership will see Infosys leverage its expertise in emerging technologies like Big Data & Analytics, Artificial Intelligence, as well as Virtual & Augmented Reality, to provide unique, innovative and engaging experiences for Australian Open fans.
“Partnering with Infosys is an exciting next step in our ongoing quest to innovate the Australian Open and engage new audiences across the world,” Australian Open Tournament Director Craig Tiley said.
A visitor passes by a logo of India's prestigious IT company Infosys, at the Asian premiere event on Information Technology, the "Bangalore IT." Source: AAP/EPA/MANJUNATH KIRANREAD
“We have long understood the importance of using data and insights to improve connections with our fans, players, coaches and the rest of the tennis community and we look forward to working with Infosys to change the way we all experience our great sport in the future.”
Roger Federer holds his trophy up after defeating Marin Cilic in the men's singles final at the Australian Open in Melbourne, Australia, 2018. Source: AAP/AP Photo/Dita Alangkara
Infosys CEO and Managing Director Salil Parekh says he believes the partnership is about creating new ways of experiencing the Australian Open.
“We’re really excited about the opportunity to showcase how digital technologies can enhance the boundaries of this tournament, to change the way the Australian Open is watched, analysed and played,” Parekh said from Infosys headquarters in India.
“This association with Tennis Australia also reaffirms our strategic commitment to the region where we partner with some of the leading enterprises in driving their digital transformation agenda.”
The 2019 Australian Open starts on 14th January with Roger Federer and Caroline Wozniacki hoping to defend their singles titles.
