Most models engaged by the Melbourne-based agency F-R-M come from diverse ethnic backgrounds.
Agent Stephen Bucknall says some sectors of the industry, such as catwalk or runway work, are moving toward ethnic diversity.
Fashion photographer James Pipino has worked in the industry for a quarter of a century.
He says Australia's reputation is suffering as a result of the disparity.
But industry analyst Patty Huntington says she disagrees.
She says catwalk work drives future advertising imagery.
