Big bargains, big regrets: Research shows majority of Black Friday shoppers unhappy

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Recently, the ACCC put retailers on notice, announcing it would conduct a Black Friday sales sweep to identify misleading or deceptive sales of advertising practices after uncovering a range of dodgy sales tactics in last year’s sales. Credits- AAP

With Black Friday sales rolling out everywhere, many retailers are already pushing 'unmissable' and 'best-ever' deals to attract shoppers. While the temptation to grab new gadgets or appliances is strong, CHOICE research shows that 53% of people who shopped during Black Friday later regretted their purchase or had a negative experience. So, how are shoppers reacting to this? Let’s hear in this podcast.

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Published 28 November 2025 3:51pm

Presented by Bhavya Pandey

Source: SBS

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With Black Friday sales rolling out everywhere, many retailers are already pushing 'unmissable' and 'best-ever' deals to attract shoppers. While the temptation to grab new gadgets or appliances is strong, CHOICE research shows that 53% of people who shopped during Black Friday later regretted their purchase or had a negative experience. So, how are shoppers reacting to this? Let’s hear in this podcast.

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