Doing business with India? Why cultural intelligence could determine your success

Gitesh Agarwal (centre) has recently published his book Culture Karma and Currency. Credit: SBS Hindi/Vrishali Jain

As Australia and India strengthen economic ties, global trade expert and author Gitesh Agarwal explains why understanding India’s culture is just as important as understanding its market. In this SBS Hindi podcast, he draws on nearly three decades of experience to discuss business opportunities, the role of the Indian diaspora, and why cultural intelligence is becoming a key to success in Australia–India trade.

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Find our podcasts here at SBS Hindi Podcast Collection. You can also tune in to SBS Hindi at 5 pm on SBS South Asian on digital radio, on channel 305 on your television, via the SBS Audio app or stream from our website.

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