New study finds kindness at the heart of Australian identity

A new report commissioned by KIND Collective on the occasion of World Kindness Day (13 November) reveals a major shift in Australian youth values, with 37% of young people ranking kindness above material success. Mental health experts Neerja Shankar and Aadhyaa Udawat say the trend reflects rising anxiety, digital overload, and a growing desire for authentic connection. Young Australians also shared how they define kindness and the challenges of keeping it alive in an increasingly social-media-driven world.

Image (Background): Kath Koschel, Founder of The Kindness Factory (Supplied), ingested images: Juhi Joshi, Neeraja Shankar, Rishika Tiwari, Aadhyaa Udawat.

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