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ACCC Chair Gina Cass-Gottlieb says the findings increase transparency and deliver accountability around Coles pricing practices, and other retailers can learn from the outcome. The Federal court has found the Coles supermarket's "Down Down" price campaign misled shoppers by promoting fake discounts on grocery products, with Justice Michael O’Bryan ruling 13 of the 14 sample promotions examined in the case were not genuine discounts. Source: AAP / DEAN LEWINS/AAPIMAGE
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