Challenges Indonesian designers face in penetrating the Australian market

On February 22, 2025 PERVERWA organized IMFWM (Indonesian Modest Fashion Week Melbourne) for the third time to show case products by Indonesian designers.

Perwira's official flyer of Trade Show and IMFWM (Indonesian Modest Fashion Week Melbourne) 2025 — 22 & 23 Feb, at Atrium Federation Square, Melbolurne. Courtesy: OFFICER.

There are some important things that Indonesian designers must learn to market their work in Australia.

President of PERENWA 2025, Diana Lestari in her interview with SBS Indonesian explained, that designers must know their potential buyers well.

Some adaptations they need to make such as the size, the materials they use and also the price they are quoted.

Diana Lestari also explained that the Trade Show and IMFWM also aim to help the Indonesian economy, promote Indonesian culture and tourism,

Listen to SBS Indonesian every day on Mondays, Wednesdays, Fridays and Sundays at 3pm.

Follow us on Facebook and Instagram, and don't miss our podcasts.