Indonesian Fashion Week Melbourne 2024: Breaking into Australian market

Official flyer of IMFWM 2024 (Credit: PERWIRA) and Btari Btara dresses showed at IMFWM 2023 – Credit: Agustina Pravitasari.

Official flyer of IMFWM 2024 (Credit: PERWIRA) and Btari Btara dresses showed at IMFWM 2023 – Credit: Agustina Pravitasari.

On the 1st of March 2024, PERWIRA (Indonesian Community Association of Victoria) is going to stage Indonesian Modest Fashion Week Melbourne (IMFWM) for the second time.


Iwan Sulistyawan Wibisono, from PERWIRA and Agustina Pravitasari dfrom Btari Btara Fashion House in Malang, explained to SBS Indonesia the aim of this event. For Agustina Pravitasari, it is an invaluable experience to understand the Australian market.

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