KUBIZ TV. Cak Budhin’s story of adaptation in the time of COVID-19

This year Cak Bukhin combined his talent in communications and cuisine to establish KUBIZ TV, a new digital way to market culinary enterprises. Source: Photo courtesy Masbukhin Pradhana, 2020.

There are recurring themes in the time of COVID-19. One of those themes is the damage to the hospitality industry. Another has been the need to adapt. Masbukhin Pradana who is affectionately known as Cak Bukhin, came up with an innovative solution to aid the culinary industry.

Follow and Subscribe

Apple Podcasts YouTube Spotify Download (56.19MB)

Download the SBS Audio appAvailable on iOS and Android

Published 3 November 2020 6:56pm

By sri dean

Presented by Ricky Kusumo

Source: SBS

Share this with family and friends

There are recurring themes in the time of COVID-19. One of those themes is the damage to the hospitality industry. Another has been the need to adapt. Masbukhin Pradana who is affectionately known as Cak Bukhin, came up with an innovative solution to aid the culinary industry.

The COVID-19 pandemic had a big impact on the conventional street-based marketing of eateries in Indonesia. Four months ago Cak Bukhin established KUBIZ TV to address the problem. How did he do it? Why is KUBIZ TV successful?

Listen to SBS Indonesian every Monday, Wednesday, Friday and Sunday at 3 pm. Follow us on Facebook and catch us on podcasts.

And you can keep abreast of the latest information about the corona virus in your language at sbs.com.au/coronavirus