KUBIZ TV. Cak Budhin’s story of adaptation in the time of COVID-19

There are recurring themes in the time of COVID-19. One of those themes is the damage to the hospitality industry. Another has been the need to adapt. Masbukhin Pradana who is affectionately known as Cak Bukhin, came up with an innovative solution to aid the culinary industry.

This year Cak Bukhin combined his talent in communications and cuisine to establish KUBIZ TV, a new digital way to market culinary enterprises. Source: Photo courtesy Masbukhin Pradhana, 2020.

The COVID-19 pandemic had a big impact on the conventional street-based marketing of eateries in Indonesia.  Four months ago Cak Bukhin established KUBIZ TV to address the problem.  How did he do it? Why is KUBIZ TV successful?

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Cak Bukhin has always enjoyed food and the culinary. KUBIZ TV apart from helping small restaurant owners during the pandemic it is also to educate them. Source: Photo courtesy Masbukhin Pradhana/2020.