Put on a mask. The message is the same, but needs to be given in a persuasive way that is understood by different target audiences.

The importance of wearing masks has increased since the beginning of the COVID-19 crisis, because there are fears that the virus may be spread through inhalation. But getting people to put on a mask has sometimes been problematic. There are practical issues like access and effectiveness, but also complaints about the impact on culture, identity, and personal freedom. Is the message getting across?

Dr Erna Herawati attending the meeting to evaluate the city of Bandung Large Scale Social Restrictions (PSBB), as a member of Padjadjaran Academic Team, to acco Source: Supplied. Dr Erna Herawati taken by Public Relations, Municipal Government of Bandung, 11 Jun 2020.

Dr Erna Herawati, a lecturer and researcher in anthropology at Padjadjaran University talks about the challenges of finding creative and effective ways to socialise mask-wearing, now and in the future.

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A man wears mask as government takes new measures against coronavirus (COVID-19) forcing the wearing of mask in certain streets in Paris, France 13 Aug 2020. Source: Photo by Julien Mattia/Anadolu Agency via Getty Images.