Still running with the press pack. What gets in the way of effective media coverage of Federal election campaigns?

The Federal Government will soon announce an election date for a Federal election. On traditional and contemporary platforms, the print and electronic media will cover the election campaign. Traditional media have adapted to new technology but do they also need to change their style of coverage to better inform voters?

Some people believe that the concentration of media ownership in Australia affects the quality of election campaign coverage. Source: Credit: AAP

Dr Nasya Bahfen is a senior lecturer in media and communications at La Trobe University.  She explains to Sri Dean the obstacles, challenges and dilemmas faced by journalists who want to improve the style and focus of election campaign coverage.

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Do journalists have the resources to check claims made by parties in social media at election time? Source: Automotive Social Media Marketing/ Creative Commons