Thank you Bu Nunuk. Everybody, everywhere loves Mi Instan.

Indo Mie favourite food for international students particularly.

Indo Mie for sale in Footscray. The relative cheapness of Indo Mie makes it very attractive to a wide range of people across cultures. Source: Image by David Jackmanson/Creative Commons

At the end of January 2021, Nunuk Nuraini died. She was the creator of the distinctive flavour of Indomie’s famous mi goreng. As a taste-maker, just how important was she in the global growth of the Indomie brand brand that is produced by the Indonesian company Indofood?

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Published 24 February 2021 8:26pm

By sri dean

Presented by Ricky Kusumo

Source: SBS

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At the end of January 2021, Nunuk Nuraini died. She was the creator of the distinctive flavour of Indomie’s famous mi goreng. As a taste-maker, just how important was she in the global growth of the Indomie brand brand that is produced by the Indonesian company Indofood?

During the pandemic, some businesses have suffered, but Indofood’s profits have continued to grow. The popularity of its products like Indomie Mi Goreng is an extraordinary global phenomenon. Dr Donny Pasaribu, an economist at the Australian National University explains the growth of Indofood as well as Nunuk’s role in the emergence of that phenomenon.