TikTok, TikTok. Young Indonesians take a chance to express their local cultural identities

Social media brands mean different things to different generations.

TikTok branded clothing. Why was TikTok once banned in Indonesia? Source: Image by TonZ/Creative Commons.

Indonesians love social media but there is concern about the impact of misinformation spread by influencers, buzzers and cyber troops. But social media is also empowering some young Indonesians.


Dr Ika Karlina Idris is a lecturer at the Paramadina Graduate School of Communication at Paramadina University.  She explains to Sri Dean that young people using TikTok to express their local identity is valuable to social cohesion in Indonesia.
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Local identity is important to these Minangkabau youths.
Minangkabau Music. Local identity is important to these Minangkabau youths. In the past the importance of expressing local identity was under-valued and feared. Source: Image by Firman Hakim/Creative Commons

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