My experience in Japanese craftsmanship guides my designs - designer Akira Minagawa

Akira Minagawa, a Japanese textile and clothes designer who is known for his fashion label minä perhonen, visited Sydney to participate in the event called SCCI Fashion Hub, which is newly created by Sherman Centre for Culture & Ideas (SCCI) in Sydney.

Akira Minagawa Source: Marie Louise Munkegaard, Courtesy of Fairfax Media

Akira at his talk at Museum of Applied Arts and Sciences in Sydney (Daniel Asher Smith) Source: Daniel Asher Smith

Akira’s design is often described as Japanese-Nordic, a style which unites Japanese tradition with Scandinavian aspects.  His label is also known for its uniqueness such as limiting the number of each item and the universal design which is not influenced by trend and can be worn even 100 years later.

SCCI Fashion Hub will be held until the 21^st of April in Sydney.

Akira talks to the audience at SCCI Fashion Hub (Daniel Asher Smith) Source: Daniel Asher Smith

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