Watch FIFA World Cup 2026™

LIVE, FREE and EXCLUSIVE

Sharing experiences with the world; inviting children from disaster-stricken areas to the World Cup

Hirokazu Tsunoda

Japanese supporters invited children from disaster-stricken Noto area in Japan, to the Japan x Netherlands match at FIFA World Cup 2026 in Dallas. Credit: Riki Kawashima

With his chonmage (topknot) wig and samurai armour costume, Hirokazu Tsunoda - aka Tsun-san - is one of Japanese football’s most recognisable supporters. Tsun-san has been leading charity initiative to invite children from disaster-stricken areas to the World Cup and the Olympics for 12 years. This year, seven children from the Noto region, which suffered extensive damage in the earthquake two and a half years ago, watched Japan-Netherlands match, participated in various activities. However there have been critiques that this charity initiative—which involves taking children to the World Cup—is extravagant, unnecessary, and unfair as it only benefits a selected few. Why does Tsun-san keep inviting children to the World Cup?


Published

By Junko Hirabayashi

Source: SBS




Share this with family and friends


With his chonmage (topknot) wig and samurai armour costume, Hirokazu Tsunoda - aka Tsun-san - is one of Japanese football’s most recognisable supporters. Tsun-san has been leading charity initiative to invite children from disaster-stricken areas to the World Cup and the Olympics for 12 years. This year, seven children from the Noto region, which suffered extensive damage in the earthquake two and a half years ago, watched Japan-Netherlands match, participated in various activities. However there have been critiques that this charity initiative—which involves taking children to the World Cup—is extravagant, unnecessary, and unfair as it only benefits a selected few. Why does Tsun-san keep inviting children to the World Cup?


Stream all 104 matches of the FIFA World Cup 2026™ live and free on SBS On Demand, with full replays, mini matches and highlights available throughout the tournament.

 https://www.sbs.com.au/ondemand/fifa-world-cup-2026

Noto charity World Cup 2026
Children from Noto area in Japan gave presentation at the Dallas Japanese Association (DJA) in 2026. Credit: Riki Kawashima
Listen to SBS Japanese Audio on Tue, Thu and Fri from 1pm on SBS 3.
Replays from 10pm on Tue, Thu and Sat on SBS1.
Listen to past stories from our podcast.  
Download the free SBS Audio App and don't forget to visit SBS Japanese Facebook and Instagram page!

Latest podcast episodes

Follow SBS Japanese

Download our apps

Listen to our podcasts

Get the latest with our exclusive in-language podcasts on your favourite podcast apps.

Watch on SBS

SBS Japanese News

Watch it onDemand

Stream now