There are concerns this technology-saturated generation - and those that follow - are becoming too reliant on devices like smartphones and iPads.
Dr Joanne Orlando is a researcher in children and technology at Western Sydney University.
As part of a recent study, she's been going into Australian homes and studying families and their use of technology.
As more devices and software applications are made specifically for an increasingly younger audience, there is concern about the appropriateness of children using technology – and debate over when it should be introduced into their lives.
She says the main concern in households is the amount of time children are spending on digital devices.
Most parents are concerned about how much time their children spend on smartphones.
Two major Apple stockholders are calling for the company to develop software that limits the amount of time children spent on the device.
The two stockholders collectively control $2 billion worth of Apple shares.
Apple already offers some parental controls including restrictions on apps, data usage and location-sharing services.
But now the company is being urged to take steps to target addiction.
A study published in November suggested that heavy smartphone use and social media exposure among teens may contribute to depression and other traits linked with suicide.
