Izzi says she's come a long way since she first started out at the tender age of 8!
Recently, Isabella launched her 'Luv Yr Skin' range in the US and is hoping to see where that move will lead.
She's also looking towards breaking into the Asian and European markets and says she's only had to make a few changes to her website for language purposes.
2017 has been an exciting year for the young entrepreneur of Macedonian background, including an appearance on The Shark Tank, work experience with Boost Juice's Janine Ellis, as well as being nominated in the US as one of nineteen most successful entrepreneurs under 19 currently in the world.
“So, The Shark Tank was absolutely crazy! Just around the time it happened we gained so much media coverage, and although I didn’t get any specific deals with the Sharks, they offered to mentor me which has been absolutely awesome. I spent a bit of time with Janine Ellis and just a few of them have given me good advice, which has been awesome.”
Getting the right exposure means everything in an industry where popular brands provide a continuing challenge for small businesses to find a market niche worth pursuing. Isabella says she found that gap through personal experience and has pursued her idea for natural skin care products for girls her age ever since. Staying competitive means Izzi is continuously expanding and improving her product range.
“I think we’re just going to stick to skin care, but we’ll probably expand our accessories, add a few new nail polishes, we’re planning a sun smart pack considering Australia with very high UV levels”.
Isabella's pop-up in the centre of Fed Square was made possible by Cloud St. who are about representing possibilities in a physical space. Luv Yr Skin was one of five blossoming businesses invited to take up a week's residence.
“It’s actually amazing, it’s awesome being set up in the centre of Fed Square, the centre of Melbourne, basically, it’s just really cool because it’s a really awesome environment at the moment, there are a lot of different pop-up areas, with the Christmas tree and different booths set up, it’s been a really cool experience so far. I’m ready for the next few days. There’s this program we use called Xero, who choose three random businesses every year to participate in this pop-up store which is fully paid for and everything, they do all the work for it, which is pretty awesome.
We got chosen for the Melbourne this year which is pretty cool”.
With a schedule that's been packed to the rafters with school and business commitments, Isabella Dymalovski is looking forward to giving herself a well deserved break. Asked if she had any big plans for Xmas and the year, the Boss Girl had this to say:
“Not really, probably just sticking around Melbourne, just relaxing, it’s been a pretty hectic year so it would be good to have some down time”.
