Participants to the AFL Footy Means Business event hail from regional towns all over Australia, to attend a one-week camp in Melbourne and the opportunity to run out at the MCG in the curtain-raiser for the weekend's Dreamtime round. They've travelled a long way from home, but for many they've never been closer to unlocking their football dreams. For some, it's the beginning of a path they hope will lead to the AFL.This year Derek Eggmolesse-Smith of the Barkindji in Mildura, left behind family to chase his dreams of joining the football elite.

The Deadly Dancers from the Wathaurong Community perform at the start of the Indigenous Round before the Round 10 AFL match at the MCG. Thursday, May 25, 2017. Source: AAP

Source: AAP
As Matthew Stokes matured in the game, he says, the importance of being an Indigenous AFL player became clear. It's a realisation he's now put into practice, managing the AFL's Footy Means Business program. Run in collaboration with mining company Rio Tinto, the program gives participants an opportunity to work in the AFL's elite training programs and interact with some of the greats of the game. Matthew Stokes says a major focus of the camp is personal development, and shaping the Indigenous leaders of tomorrow. That message appeals to Mervyn Bennell of Mandurah in Western Australia. The 21 year-old has two brothers playing AFL football, but says he hopes to be more influential from the sidelines.



